Privacy Policy

When you use our website, make a booking, contact us, or participate in one of our trips, we may collect the following information:

Personal information

• Full name
• Phone number
• Email address
• Date of birth or age, where required
• City or country of residence
• Emergency contact information, where required

Booking information

• Trip or tour selected
• Number of travelers
• Travel dates
• Pickup or meeting-point information
• Special requests or preferences
• Booking and cancellation history

Payment information

Payments may be processed through third-party payment providers. We may receive information necessary to confirm and manage your payment, such as the payment status, transaction reference, amount paid, and booking information.

AfricTrails does not intentionally store complete card numbers, PINs, passwords, or other sensitive payment credentials on its own systems where payment processing is handled by a third-party payment provider.

Information you voluntarily provide

You may choose to provide additional information, such as:

• Dietary requirements
• Allergies
• Medical conditions or physical limitations relevant to participation
• Accessibility requirements
• Other information necessary to safely organize your trip

Please only provide health or other sensitive information when it is necessary for your booking or participation.

We may use your information to:

• Process and manage bookings
• Confirm payments and reservations
• Communicate booking details and trip updates
• Provide customer support
• Organize transportation, accommodation, activities, and other trip arrangements
• Respond to enquiries, complaints, and requests
• Maintain the safety of travelers and staff
• Improve our tours, website, and customer experience
• Prevent fraud, misuse, or unauthorized activity
• Comply with applicable legal and regulatory requirements
• Send promotional communications where you have consented to receive them

Where applicable, AfricTrails may send promotional messages about trips, offers, events, and other services.

You may opt out of marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us at info@africtrails.com.

Opting out of marketing communications will not prevent us from sending essential messages relating to your booking, payment, safety, or other services you have requested.

AfricTrails does not sell your personal information.

We may share information with trusted third parties where reasonably necessary to provide our services. These may include:

• Payment processors
• Transportation providers
• Accommodation providers
• Tour guides and activity providers
• Technology and website service providers
• Communication and customer-support providers
• Professional advisers or authorities where required by law

We only intend to provide third parties with information reasonably necessary for the service they are providing.

Some payments may be processed through third-party payment providers.

When you make a payment, your payment information may be processed directly by the relevant payment provider according to its own privacy policy and terms.

AfricTrails does not control the privacy practices of third-party payment providers.

Our website may use cookies and similar technologies to:

• Keep the website functioning properly
• Remember user preferences
• Understand how visitors use our website
• Improve website performance
• Measure marketing effectiveness
• Support relevant advertising, where applicable

You may be able to control or disable cookies through your browser settings.

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including managing bookings, providing customer support, resolving disputes, maintaining business records, and meeting applicable legal or regulatory requirements.

The exact retention period may depend on the type of information and the purpose for which it was collected.

Depending on applicable law, you may have rights relating to your personal information, including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information where applicable
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Ask questions about how your information is being used

To make a privacy-related request, contact us at info@africtrails.com.

We may need to verify your identity before completing certain requests.

Our services may be available to travelers under 18 where permitted by the applicable trip requirements.

Where a booking involves a child or minor, we may require information from and/or consent from the parent or legal guardian where appropriate.

We do not knowingly collect personal information from children for purposes unrelated to providing our services.

Our website or communications may contain links to third-party websites, including payment providers, social media platforms, accommodation providers, or other service providers.

AfricTrails is not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of those websites before providing them with personal information.

Photos and videos may be taken during AfricTrails trips and activities.

Where applicable, AfricTrails may use such photographs or videos for promotional and marketing purposes in accordance with our Media & Photography terms.

If you do not wish to be included in promotional photography or video, please notify AfricTrails in writing.

Some of our service providers may process or store information outside Ghana or outside your country of residence.

Where this occurs, we will take reasonable steps to ensure that your information is handled in accordance with applicable privacy requirements.

AfricTrails may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.

When we make changes, we will update the effective date at the top of this page.

We encourage you to review this Privacy Policy periodically.

If you have questions, concerns, complaints, or requests relating to this Privacy Policy or your personal information, please contact us:

AfricTrails
Email: info@africtrails.com

We aim to respond to privacy-related enquiries within a reasonable period.

By using the AfricTrails website or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

Where applicable, we will obtain consent before processing personal information where consent is required by law.